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what marketing is not
Posted to: <Ned> Front Porch by chris macrae (22), Thu, 06 Mar 2008 04:41:53 PST
Edited: Thu, 06 Mar 2008 04:45:09 PST
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back in 1984, dad the economist in our family, wrote one of his future history books on the final examination that one globalising generation faced http://www.normanmacrae.com/netf uture.html
- the mother of all media crises - clearly if one spends 5 minutes reading the view from 194 we have so far taken ever media wring turn it is possible to take; putting sustainability of our species below the bottom line
which is why this thread is dedicated to anyone who dares come out and question where the hell has global marketing been pied pipering us too? and do we still have time to map out a 21st century that all our kids can all breathe in; using the compound models we did in 1984, we'd side with the nick stern type of school; exponentials are crashing so fast that we cant afford another 4 years like the last 8 that have bushwhacked- this isnt a left or right thing ; its not even a USA versus the world or east versus west thing; it is a human being thing of why do we believe that superpower is the friend of democracy of freedom to produce , of fraternite, egalite liberte, of demands that are transparent and equitable, of integrating cultures around the globe as death of (cost of) distance where degrees of seapartion need come down to zero on life critical knowhow flows.
I dont understand people who value big systems controlled from the top. Mathematically we should know by now that andersen and enron were value destroying, as are subprime banking, as our people in whiote houses who spend more on weapons than on learning or health.
ER Big brother is, has and always will compound the absolute opposite of what has ever entrepreneurially advanced the human lot http://erworld.tv http://www.ned.com/group/communi ty-general/news/150/
BB will end human sustainability unless we love grassroots and community truth instead of image-led ads and addictions
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By chris macrae (22), Thu, 06 Mar 2008 07:42:36 PST
Edited: Thu, 06 Mar 2008 07:51:44 PST
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What rotten luck, we the people of this world, have had with tv mass media
There are 2 main types of tv mass media - commercial and public
Of course, if we had thought ahead about there is no such thing as a free lunch, we might have questioned the idea of a mass media sponsored by neurotic television advertising spots. Over time the compound consequences of this were not likely to play out well.
But then in some countries like the one I came from - Great Britain - over half of tv media is paid for by the people in an annual tax. You would have thought the BBC as the peoples media -and world service - could have had an opposite model to the subliminal dumbing down and fear model of commercial tv. So what happened? We need to go back to that point of history where the BBC needed a large inctrease in licence fee to go from black and white programming to color. The government of the day - Harold Wilson's - had not enjoyed recent BBC criticism of its policy. So what it did was : you can have your increase in licence fee but only if governors of the the BBC henceforth promise never to question big future social or human issues from outside the framework of the 2 big left versus right political parties. To this day the BBC says it cannot explore sustainability crises - not even ask questions - wheresover they go outside what politicians define as their conventional one dimensional wisdom poll. One which is at best national not interested in worldwide , is very much concerend with winning the next election, ie has nothing to do with inter-generational exponential needs such as sustainability.
So it is the world has no freedom of voice on tv of any critical mass to question what futires we are compounding even when some of them are as humanly dismal as that which has compounded poverty, wars, climate crisis and lack of communal health through macroeconomic lens which my father writng in 1984 from his desk at The Economist described as being "disgraceful political chicanery" . He went on to say that unless a Nobel prize winning economist inspired the world to search out 30000+ replicable community rising service franchises before the end of 2008, the news for humanity in 2100 would not only be not good- there would be none at all. http://www.ned.com/group/communi ty-general/news/150/