here's a reframe... a stab at the 4 points David F mentioned:

Mission:

Build a global grassroots community brand that represents the best of grassroots driven approaches to "better world building" in action around the world.

Vision:

x years from now, ned is a household name with quality products that serve community objectives, physical community locations around the world connecting to each other in mutually supportive partnerships, and an online interface that attracts and engages a global array of people committed to global grassroots change who are willing to share their time, experience and even money with better world building initiatives.

Next steps:

This year, ned.com is launching the online community interface and is emerging with physical community locations in Thailand, Lesotho, Portland, and in Uganda with 2 local community run branches (in Kampala and war-affected Gulu).

Differentiation:

By connecting a global community of local community stakeholders in mutually supportive relationships, ned doesn't just change the system - it becomes a new integrated system for grassroots driven global development support. Watch out world bank - ned is here!