Mark Grimes said: (over on the Razoo thread)

• Alex Steffen (World Changing)
• Paul Hawken (Wiser Earth)
• Ray King (About Us)
• Sebastian Traeger (Razoo)

Mark, I think these leaders, (and others like them,) are a good example of people who the <ned> elevator pitch needs to speak to. The question on my mind is: What can ned.com offer (what role could ned.com play) that would make ned a part of their daily business?

The elevator pitch needs to leave these particular individuals excited about how the resources that ned offers are going to help them to their goals. (more than just a logo/brand.)