Jim,

I'm not sure I agree ... if the list reflects "change agents with tangible credentials in the techno-socio cohort" then the elevator pitch is of one type.

However, which elevator pitch is it? The pitch to use? The pitch to finance/exploit? Or the pitch to join the board to advise?

I'd refine the question:

What can ned.com offer (what role could ned.com play) that would make ned a part of their daily business?

to

What can ned.com offer (what role could ned.com play) that would make ned a part of my daily business? My social mission?

[Aside]

It's interesting to see requests to tie <ned> to specifics i.e., business plan. There are plenty of examples of product/service ubiquity - in fact Virgin is a worthwhile reference - if one attempted to describe the product/service as it exists today, relative to the point of conception one's head would pop.

UPS was a couple of kids delivering packages on bikes.

The thing is to hit success and fuel it with every ounce of enthusiasm while staying congruent to beliefs.

Jim said:

Mark said: (over on the Razoo thread)

• Alex Steffen (World Changing)
• Paul Hawken (Wiser Earth)
• Ray King (About Us)
• Sebastian Traeger (Razoo)

Mark, I think these leaders, (and others like them,) are a good example of people who the <ned> elevator pitch needs to speak to. The question on my mind is: What can ned.com offer (what role could ned.com play) that would make ned a part of their daily business?

The elevator pitch needs to leave these particular individuals excited about how the resources that ned offers are going to help them to their goals. (more than just a logo/brand.)