Today's tip: There is a horrid fact in the world of innovation: The vast majority of new products fail, and most new ad campaigns don’t achieve their objectives. The brilliant minds that fuel breakthroughs are also at a disadvantage when it comes to getting ideas adopted by the masses. The root of the problem is the visionary’s tendency to focus on fellow visionaries. Visionaries are most familiar with the needs of visionaries, and thus struggle (or lack the desire) to connect with the masses.

In Crossing the Chasm, Geoffrey Moore explores the giant gap between the early adopters of anything new, and the 'pragmatists' - those in the majority that are more skeptical, average, and risk-averse. When you consider the creative individuals and teams that develop new ideas, it is easier to understand why there is so little focus on the masses.

Creatives love focusing on what fellow open-minded early-adopting visionaries value. This is especially true in the advertising world, where many of the award winning advertising concepts fail to achieve their commercial objectives. After all, the judges for awards are not average consumers from middle America but rather creative professionals themselves - true visionaries. Some companies, in search of effective advertising campaigns, avoid working with award-winning firms in favor of more grounded, commercially focused firms.

When we conceive new ideas and execute them, we must assume a pragmatic lens that grounds our expectations, tastes, and perceptions. The most productive creative professionals and teams in the world have found strategies to avoid falling in the chasm!

• Ground With Diversity: Engaging a few cynical, risk-averse advisors or members of a team will add a valuable chemistry to the creative process that may reduce 'idea intoxication.' You need to work with people that ask the difficult, practical questions that are frustrating but important when pushing ideas forward.
• Ask Your Mom: Does the average person see what you see? Can the average person understand the value proposition that you are offering with your new idea?
• Add a Week of Skepticism Between Idea & Action: With a pause between idea and action, the energy in a creative process will either die or thrive. Of course, if you jump on an idea right away, you may capture energy that would otherwise disappear as an idea evolves. In such cases, creative teams pursue half-baked ideas that may yield poor performing outcomes. Instead, create a sacred space for an idea to stand the test of time. After one week, you may realize that an idea has no legs.

I liked this tip on randomness. The way the mind can draw associations between seemingly unlike things is one of the true delights - contrasts, paradoxes, contradictions all provide tension in the creative world. Its one of the reasons why I love mixed media works so much. Here's a Behance "tip" that goes a little deeper:

Some of the most productive creative minds rely on a periodic self-administered dose of randomness to stay stimulated. Stimulation is not only necessary when developing new ideas, but is also critical when refining solutions to a particular problem. Every brain benefits from new angles that often escape your traditional point of view.

Some creative professionals credit past mistakes as moments of realization. At this year’s TED conference, fashion designer Isaac Mizrahi explained that a lot of his 'design ideas come from mistakes or tricks of the eye.' Mistakes are illuminating because they are unexpected. But you don’t need to screw up in order to find randomness.

Consider a few strategies for building randomness into everyday work and life:

• Take advantage of mistakes. When you do make an error, allow yourself to briefly continue down the same path. If only for an alternative perspective (which is sometimes difficult to get), use every mistake as a lens to see things differently.
• Travel without a map. When we venture beyond our comfort zone, we often over-compensate with extensive planning, maps, and itineraries. Instead, consider traveling somewhere without plans. Behance has interviewed many prolific Creatives that cite getting lost as the best way to find new solutions.
• Explore projects in unfamiliar creative fields (and if you don’t mind a Behance self-reference): When our team developed the Behance Network, we purposely featured a cross-section of work from different fields. The featured gallery always includes an eclectic set of striking projects from different fields. And if you’re brave, you can take a daily stroll through the most recent gallery that contains unfiltered brand new projects published by creatives around the world. Other sites that offer great random stimulation include our friends at NOTCOT and the great websites featured daily on designer site QBN.

This tip was written by Scott Belsky, Behance Team. Explore more Behance tips, and check out Behance's guest postings for small businesses trying to make ideas happen, hosted at American Express' OpenForum.