The Emancipation Network - Made By Survivors
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New Marketing Idea
Posted to: The Emancipation Network - Made By Survivors by John Berger (32), Tue, 18 Sep 2007 19:46:47 PDT
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You all probably know we do a lot of Awareness Parties at TEN where we educate people about trafficking and sell Made By Survivors products. Sort of a social justice Tupperware.
There is a new trend in home party companies - creating online or virtual parties. Instead of getting folks to come to your house you just email a bunch of friends with a code or website link. They can then shop for stuff and the "host" gets a product discount based on the amount the "guests" purchase.
There are a lot of possible advantages to adding this to TEN's marketing plan. There is a large group of folks that really just don’t have a physical party, but might still want to help the survivors. We would create special web pages and email templates that had shorter educational films, so we would keep some kind of education component.
We would also use it to help market our other partners like Free the Slaves. We could, for example, offer them a commission on all the sales their members created.
And of course, the logistics of managing this will be a lot easier.
Thoughts? Ideas?
By Christina Jordan (158), Wed, 19 Sep 2007 04:57:57 PDT
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By John Berger (32), Wed, 19 Sep 2007 06:28:49 PDT
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That is a good idea. We are working on getting better internet connections to our parnters. The issue we have not yet figured out how to manage, and will probably just have to figure out as we go, is how to get the US kids/adults to focus on the lives as the survivors as they are now and not dwell on the past. The survivors really are not interested in any public dispplay of their past.
That is why we have been slow to try things like that, but we are going to go forward at some point.
By Mark Grimes (189), Wed, 19 Sep 2007 08:48:45 PDT
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By Haney Armstrong (22), Wed, 19 Sep 2007 11:13:41 PDT
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By John Berger (32), Wed, 19 Sep 2007 11:25:27 PDT
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By Scott Beale (33), Thu, 20 Sep 2007 17:09:04 PDT
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By John Berger (32), Thu, 27 Sep 2007 08:55:04 PDT
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So - I have this up and working. I want to add a bunch of things to automate it and make it easier, but I want to test it a while first.
If any of you want to volunteer - details at: http://www.madebysurvivors.com/o nlineparty
By Linda Nowakowski (189), Tue, 18 Sep 2007 19:52:59 PDT
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