Let me expand on what I wrote in the intro to this thread.

Among those that I think need to be recruited to the cause are the following:

International development non-profits
National & local media in over a hundred countries

Both non profits and the media stand to benefit if the WWC is a success. The more that people support the World Connectory project, the more support there is likely to be for international development non profits; and the more the public is interested, the greater their appetite for more news stories about international development.

So, in a sense, both non profits and the media are likely to behave like coal. They have a great long-term capacity for maintaining a high profile for the WCP, provided people can first be enthused.

But they are also unique well-placed to act as kindling for the project. If only we can work out how to enlist their support.

Take non profits:

• they could be proactive in developing the nonprofitslist as a uniquely comprehensive documentation of the geographical distribution of international development aid projects
• they could promote the WWC as a means of raising their own profiles in the community
• they could take the lead in proposing new community initiatives: for example, in the countries or regions where they are already actively working they could offer to look into expanding or developing projects if community groups would undertake to raise a given level of funding for this.
• they could work with new community-based partners in response to specific community initiatives. They could meet regularly with a wider range of community groups and be prepared to be responsive to community initiatives

For the media:

• they could sponsor community initiatives in support of their own local WWC partnerships
• they could develop and document their own story of establishing contact with the media in their own respective partner areas - a regular newsletter from a fellow journalist in their partnership area or professional exchange visits while sending stories home.
• they could help recruit and organise WCP supporters
• they could offer awards or prizes to the best local WCP initiatives
• they could give advance notice of, and thorough post-event coverage to, all efforts to get the WCP off the ground.
• at a national level, particularly, TV and radio programmes could incorporate the WCP into their programming with interviews, news stories and even whole series documenting the development of partnership projects in different areas. It could provide the basis for reality shows, televised exchange visits, wildlife or travel documentaries & news programmes.
• they could sponsor cultural and vocational exchanges, exhibitions and festivals

Is kindling of this kind too much to ask? And if not, how best to work with non-profits and the media to enthuse others?