Mark also said (of the World Connectory Project):

Seems like there will be huge variations in people's commitment levels at the start. How to bring in people with the time and desire to really commit the most time and efforts will be a key factor to building momentum.

Yes, that seems to be the nub of it.

It makes it quite an attractive idea to try to mobilise an online "Promotion" team to work together on announcing one WWC partnership at a time and then messaging people in the partnered areas to seek out and motivate those who could be key players. It could use the Rule of Five as a benchmark of likely success before moving on to the next partnership announcement.

Would anyone be interested in exploring this further?